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Internet Users + Television Viewers = Equal Engagement

A new study released by Forrester finds that the average US household spends as much time online as they do in front of the tube or flat screen. With only a couple of weeks to go until the start of...

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The Tangled Web of Net Neutrality

In today’s political climate, it’s not often that both sides of the congressional aisle spew their vitriol at one issue. And then this Net Neutrality thing took center stage last Tuesday. “Net...

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Don’t Settle for the Proverbial End of the Year Top 10 List

It is a rite of passage in every facet of life, in every genre of business, in every bit of personal reflection and in every David Letterman episode. As the year comes to a close, clichéd top ten lists...

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Summer Conference Recap: Accountability and Compliance Take Center Stage

By Peter Klein | SVP, Media Services  Editor’s note: The following post was originally published in mThink / Revenue Performance magazine.   MediaWhiz took over LeadsCon East with some creative...

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MediaWhiz In the News | Week of Aug. 27–31, 2012

MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader...

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MediaWhiz In the News: Week of Sept. 3-7, 2012

MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader...

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The Lead Generation Marketplace Grows Up

By Peter Klein | SVP, Media Services  Editor’s note: The following is an excerpt of an op-ed that was originally published in Revenue Performance magazine. Read the full opinion piece here.  Source:...

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Online Darwinism And The Evolution of Performance Marketing

By Peter Klein | SVP, Media Services  Editor’s note: The following post was originally published in MediaPost.  Marketers love to create new terms to explain their work. From “brand advocacy” to CPA,...

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Performance Marketing in 2013: Companies and Regulation

By Peter Klein | SVP, Media Services Editor’s note: This is the first post in a two-part series on predictions in performance marketing in 2013. The performance marketing industry has undergone massive...

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