Internet Users + Television Viewers = Equal Engagement
A new study released by Forrester finds that the average US household spends as much time online as they do in front of the tube or flat screen. With only a couple of weeks to go until the start of...
View ArticleThe Tangled Web of Net Neutrality
In today’s political climate, it’s not often that both sides of the congressional aisle spew their vitriol at one issue. And then this Net Neutrality thing took center stage last Tuesday. “Net...
View ArticleDon’t Settle for the Proverbial End of the Year Top 10 List
It is a rite of passage in every facet of life, in every genre of business, in every bit of personal reflection and in every David Letterman episode. As the year comes to a close, clichéd top ten lists...
View ArticleSummer Conference Recap: Accountability and Compliance Take Center Stage
By Peter Klein | SVP, Media Services Editor’s note: The following post was originally published in mThink / Revenue Performance magazine. MediaWhiz took over LeadsCon East with some creative...
View ArticleMediaWhiz In the News | Week of Aug. 27–31, 2012
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader...
View ArticleMediaWhiz In the News: Week of Sept. 3-7, 2012
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader...
View ArticleThe Lead Generation Marketplace Grows Up
By Peter Klein | SVP, Media Services Editor’s note: The following is an excerpt of an op-ed that was originally published in Revenue Performance magazine. Read the full opinion piece here. Source:...
View ArticleOnline Darwinism And The Evolution of Performance Marketing
By Peter Klein | SVP, Media Services Editor’s note: The following post was originally published in MediaPost. Marketers love to create new terms to explain their work. From “brand advocacy” to CPA,...
View ArticlePerformance Marketing in 2013: Companies and Regulation
By Peter Klein | SVP, Media Services Editor’s note: This is the first post in a two-part series on predictions in performance marketing in 2013. The performance marketing industry has undergone massive...
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